Luxury brands battle

About to finish in September, Apple produced iPhone7 and 7Plus once again sweeping the globe, while at the same time app application development has become themajor brands battleground. To meet the needs of the digital age, the major luxury brands move coincides with another convergence of new media, introducing the App application. Those who dream of distant all realized overnight.For luxury brands, how can the increasingly fierce competition in the breakout, relying not only the products, innovative marketing strategies.